UK     SPAR, the Dutch multinational retail chain is relaunching its own-brand fruit juice and smoothie range in its UK stores with the aim of helping retailers grow sales of what it claims are “on-trend soft drink flavours and formats”.

Spar has added a new Mixed Berry flavour to its range of 250ml smoothies, as well as updated its pack design to sit alongside the existing Mango and Passionfruit and Strawberry and Banana flavours. A new Cranberry and Raspberry flavour has been added to its juice range, and will join existing Orange, Apple, Apple and Raspberry, Tropical, Cranberry, and Cranberry and Raspberry flavours.

Cath McIlwham, head of brands at Spar UK, said: “Juices and smoothies are an important category for our retailers, with 78% of the population drinking them, and the overall sector is worth GBP2 billion. We are keeping our Spar Brand range modern and relevant for today’s shoppers.”

The new range will be available in Spar stores from 13 July 2017.

Source: Talking Retail