INDIA. Ocean Spray – the marketing cooperative of cranberry farmers in the US and Canada and the world’s top cranberry producer – is looking to move into the Indian market to promote the benefits of cranberry as a natural remedy for urinary tract infections and stomach ulcers following the growing rates of urinary tract infections in the country.
The Ocean Spray chairman Peter Povitar Dhillon, after a recent trip to India, said: “We went to India to explore opportunities of doing business there. As a global company, we recognise the huge potential of the Indian marketplace. India has the fastest growing middle class and it is the world’s youngest country in terms of the age of its people. It was a very positive trip. Now we are thinking about the best ways to educate Indians about the unique benefits of cranberry,” Source: Fresh Plaza