INDIA.  Manpasand Beverages, India’s leading manufacturer of fruit juices has joined forces with Parle Products one of the country’s major biscuit brands, ‘Parle G’, to form a unique partnership.  Manpasand Beverages will enjoy the benefits of a direct route into more than 4.5 million outlets across India for its leading brand ‘Mango Sip’. The plan is that both companies will promote each-others brands into their respective markets growing market share across the beverage, snacks and biscuits sectors.

Chairman and Managing Director of Manpasand Beverages Ltd, Dhirendra Singh said, “The core strength of Manpasand Beverages has been the company’s strong distribution network in all parts of India. We have embarked on a path to create innovative beverages for the masses, which are not only affordable but also nutritious. Given this ethos, Parle Products emerges as a natural partner as they have a strong distribution network across the country and also a diversified product portfolio that caters to all types of consumers”. Singh adds that they “look forward to creating a formidable synergy in the FMCG sector.”

Source: Progressive Grocer India