UK In an attempt to reduce food waste on the family run farm in the south east of England the Cotchel brand is using all the reject fruits from the farm that can’t be sold for the production of its juices no matter how ugly, deformed and what size they are. Pete Thompson, Founder of the Cotchel brand and third generation farmer commented that: “Every year tonnes of fruit is wasted around the country because it’s too big, too small or too ugly to be sold. Instead of letting the unwanted fruit from our farm be wasted or processed off the farm, we decided to turn it into something delicious. Cotchel is all about creating a great-tasting fruit juice using fruit we can’t sell and taking small steps towards reducing food waste.”
The range is now available in selected retailers in south-east England.