The manufacture of fruit and vegetable juice was the fastest growing sub sector in the UK food industry, growing 17% from £654 million in 2017 to £768 million in 2018 – according to analysis of the latest ONS PRODCOM data by Santander.
Research shows that more than half of people aged 16 to 24 consume juice drinks at least once a day. Consumption of smoothies has seen the biggest increase among all fruit juice drinks with Brits spending £112 million alone on these last year alone.
Food and drink remained the largest UK manufacturing sector in 2018, reporting sales of £71.8 billion – a 3% increase on 2017. Overall UK manufacturing sales hit a record high of £390.1 billion in 2018 – an increase of £9.4 billion (2.5%) from the previous year.
Andrew Williams, Head of Food & Drink Sector, Santander UK, said: “Food and drink manufacturing is vital to the health of the economy and the UK is widely seen as a global leader in product innovation. The last decade has seen the food and drink industry shaken up with huge shifts in consumer buying habits – from growing interest in veganism to juice and smoothie diets. Manufacturers are having to respond quicker than ever to develop new products to meet customer demand – a pattern which is likely to continue as Brits explore the latest food fads.”Santander