JAPAN Coca-Cola have announced that the release the world’s first Peach Coca-Cola in Japan in for a limited time. Peaches are one of the most popular fruits in Japan with many believing ancient myths and legends that the fruit wards off evil. Japan’s Hinamatsuri “Doll Festival“, celebrated on 3 March every year, is also known as Momo no Sekku, “the seasonal festival of peaches“. Research shows that demand for peach drinks is highest in Japan from January to March, so the January release date for the new Peach Coca-Cola is perfect timing. The new Peach Coca-Cola will go on sale around Japan from 22 January, with the 500-millilitre (16.9-ounce) bottle retailing for 140 yen (US$1.25), and the 280-millilitre bottle (limited for sale at vending machines) available for 115 yen.