Rising demand for cold pressed juices across the globe can be attributed to increasing awareness about higher nutritional content of cold pressed juices as compared to conventional juices, and increasing health concerns due to growing incidence of lifestyle diseases such as obesity, diabetes, blood pressure, etc. Consumers are increasingly becoming aware about the harmful effects of consuming products manufactured using synthetic ingredients and this is driving the shift towards organically produced food and beverages. Growing awareness about health benefits of consuming organic products, growing annual food and beverages spend per capita, rising infrastructural developments in supply chain and robust distribution network are anticipated to drive global cold pressed juices market through 2022.

According to the research report Global Cold Pressed Juices Market By Nature, By Type, By Point of Sale, Competition Forecast and Opportunities, 2012-2022, the global market for cold pressed juices is anticipated to grow at a CAGR of over 10% during 2016–2022, on account of increasing online presence of major cold pressed juice manufacturers and shifting focus of manufacturers towards organic fruits and vegetables to extract cold pressed juices. North America dominated the global market for cold pressed juices, followed by Europe, due to high awareness levels among consumers in these regions about advantages of cold pressed juices. Further, PepsiCo’s Naked Juice, Hain Celestial’s BluePrint, Starbuck’s Evolution Fresh, Suja Life, Liquiteria, and others, are a few of the major companies offering cold pressed juices across the globe. Growing demand for cold pressed juices from these companies can be attributed to their vast product offerings and robust distribution network. Moreover, entry of new players, supported by the ever-growing efficient supply chain network and technological advancements are projected to drive growth in the global cold pressed juice market in the coming years. The report was published in December 2016 by TechSci Research.

Source: TechSci Research

Rules introduced by the Brazilian Agriculture Ministry in 2013 requiring beverage producers to add a minimum of 10% fruit pulp to juice blends has seen a rise in domestic demand for apple juice bringing a major boost to Brazil’s fruit production industry. Apple juice has the benefit of a neutral, sweet flavour and provides soft drink manufacturers the opportunity to introduce the juice to reduce the sugar content.

For example, a grape soft drink must have a 10% grape juice content but a generic soft drink needs only to have 5%. Nectars have specific percentages ranging from 25% in the pitanga flavour, a Brazilian fruit, to a juice such as peach where the content needs to be up to 40%. Whole juices are unchanged with 100% of the composition being the labelled fruit.

Fisher, one of Brazil’s leading apple producers report that ‘industries of all sizes are fuelling the growing demand by using apple juice to cut costs in the production of blended beverages’. Arival Pioli, company director, says that “Apple juice is being used in almost all juices, including those with sweeteners. And demand has come from companies of all sizes.” The company expects demand to increase by nearly 50% in the coming year and they are looking to increase sales volumes domestically by 45%, taking the share of apple juice in to 30% in 2017 from 5% today in revenue terms.

Source: Valor International, Brazil

The Long Island Iced Tea Corp. the specialist ready-to-drink (RTD) tea company in the US, has announced that Oak Beverages Inc. has agreed to distribute ALO Juice® which the Company recently agreed to acquire. This is the first new distributorship for the ALO Juice® brand since the announced acquisition by the company in December.

Philip Thomas, Chief Executive Officer of the Company, stated, “We are thrilled to announce the first new distributorship for the ALO Juice® brand since we announced our proposed acquisition earlier this month. We are committed to building this brand and expanding its distribution in the future.”

“Beverages such as ALO Juice® carry a functional claim that is a strong fit as Oak Beverages expands into the non-alcoholic arena. We are very excited to be ALO Juice®’s distribution arm in New York” said Manuel P. Bustos, General Manager of Oak Beverages.

ALO Juice® is a non-alcohol ready-to-drink (NARTD) functional beverage made from juice derived from the aloe plant known as aloe vera. ALO Juice® sources its aloe plants from harvests in Thailand. The plants are exported from there to South Korea where they are processed in a unique whole leaf manner to ensure the nutritional and health benefit are maintained from the plant all the way through to the bottling process. ALO Juice® is packed in 0.5 litre and 1.5 litre bottles, with a wide variety of flavours including Original, Mango, Pomegranate, Pineapple and Raspberry.

The Nigerian National Agency for Food and Drug Administration and Control (NAFDAC) took action during the end of December to back up its policy of banning all imported fruit juices from supermarkets and other food and drink outlets. The ban that came into force on 31^st December 2016 is an attempt to strengthen and increase the local fruit juice manufacturing industry.

“This country is blessed with rich natural and human resources. Fruits are everywhere wasting” said Mrs Christiana Essenwa, Deputy Director of NAFDAC. “Go to waste dumps and see piles of fruits wasting because we have not been able to fully utilise our potentials”.

Essenwa suggested that some of the juices coming into the country “are not even safe for drinking”, and stated that the agency would continue to carry out raids on imported fruit juices, urging the Nigerian Government to increase its presence at seaports to prevent these products entering the country.

In Onitsha the value of confiscated imported fruit juices was reported to be worth several million of naira and included juices labelled Masafi, Euro drink and Peach.

Sources: Vanguard Nigeria; Ships & Ports.