16th January 2018

Strategic partnership will see Varun Beverages help push PepsiCo India’s juice sales

INDIA    The largest bottler in the country Varun Beverages has partnered with PepsiCo India to sell and distribute the Tropicana range of juices along with Gatorade and Quaker Dairy products in north and east India. With the two regions making up 80% of the juice market in India Varun’s coverage will help PepsiCo reach more customers. The Times of India reported a PepsiCo spokesperson as saying: “The urban and rural markets are growing faster than metros for juices. In the north and east, we could only serve 90,000 outlets. The agreement with VBL (Varun) will double our distribution reach.”

Ravi Jaipuria, Varun Beverages chairman commented: “I am very pleased to share that Varun Beverages Limited and PepsiCo India have decided to enter into a strategic partnership for selling and distribution of the larger Tropicana portfolio that includes Tropicana Juices (100%, Delight, Essentials), along with Gatorade and Quaker Value-Added Dairy in territories across north and east India” He added: “With VBL already holding manufacturing, sales and distribution rights for Tropicana Slice and Tropicana Frutz in north and east, we are confident that the addition of this portfolio will help expand the franchise for brand Tropicana in these territories.”

Source: FoodBev

By Caroline Calder News Uncategorised Share: