Data from research firm Euromonitor reveals that the total value of the Polish juice market in 2016 amounted to PLN 5.5 billion (about Euro 1.29 billion), compared to PLN 5.1 billion (about Euro 1.20 billion) in 2015. Forecasts expect the market’s value to reach PLN 5.8 billion (about Euro 1.36 billion) by the end of 2017, and PLN 6.1 billion (about Euro 1.44 billion) by the end of 2019. Also, according to Euromonitor, in 2016 Maspex was the leader in the juice segment in Poland, followed by juice brands of companies such as Hortex Holding, Jeronimo Martins, Fortuna and Tesco Polska.
Health trends are said to be a key reason for the steady growth of juice consumption in Poland.

Source: Fresh Plaza