With summer days just around the corner, LEMON LEMON, a new sparkling lemonade from PepsiCo, has been launched in stores across the USA. LEMON LEMON includes a mix of lemon juice, bubbles and a touch of sweetness, available in three flavours – Original, Blackberry and Peach at 70-calories per 12-oz.
To celebrate the global launch of LEMON LEMON, consumers can power down and get away with “Picnic Time Off,” a series of picnics in three of the world’s busiest cities – Paris, New York and Toronto. Each LEMON LEMON picnic will include music, food, refreshment, real life connections and a chance to sample LEMON LEMON.
“LEMON LEMON is the perfect refreshment when you’re looking to escape from the day-to-day grind,” said Rosemarie Iannucci, Marketing Director, PepsiCo. “We are excited to kick-off summer with a LEMON LEMON floating picnic, encouraging New Yorkers to relax, recharge and reconnect with those around you.”