INDIA: Parag Milk Foods Ltd, the dairy-based branded foods manufacturer in India, has launched Slurp a mango based drink with a dash of milk. This diversification into the fruit juice market is part of the company’s mission to provide health and nutrition to the Indian consumers who are becoming more health conscious.  Alternatives to aerated drinks has seen consumers moving to the fast-growing fruit juice category of which mango flavour is the most popular.

Chief Marketing Officer, Mahesh Israni, Parag Milk Foods Ltd commented that “Slurp has a thick texture with light yellow distinctive colour and the key differentiator is a dash of milk, which balances the sweetness of the mango pulp. Our market and consumer research has given us huge lead over the key players in the market in overall appeal, taste and thickness of the product.” Source: Progressive Grocer India