News

16th November 2017

Major investment by Coca-Cola India in local juices

INDIA. As part of its Fruit Circular Economy initiative, Coca-Cola India will invest USD1.7 billion in India over the next five years. The intention is to produce a range of juices from fruits native to the country and sourced from specific regions. The objective is to create demand for local fruit and to consolidate and grow the local and regional value chain. Coca Cola aims to use fruit products in four ways: enhance the portfolio of juices with fruits that are grown in various regions of India, add juice to sparkling products, create innovative new products with Indian fruits, and increase the share of Indian agri exports to the global Coca-Cola system.

“Coca-Cola is on a transformational journey towards becoming a total beverages company by enhancing its offerings to the world. Coca-Cola India’s relentless efforts around the virtuous Fruit Circular Economy, an initiative of using a variety of Indian fruits, is on its way to give better business results.” Said Coca-Cola India’s president T Krishnakumar

The Indian fruits will be sourced and processed under the company’s flagship juice brand Minute Maid and will include guava, dasheri mango, kesar mango and sweet lemons.

Source: FoodBev Media

By Caroline Calder News Share:

Leave a Reply