Eckes-Granini and Refresco have established the new named ‘JuicyChain Foundation’. This is a non-profit organization with the purpose of making the global juice supply chain more sustainable. The foundation will manage and further develop the JuicyChain, which is an open source block-chain-based traceability and transparency platform.
The new platform, based on The New Fork’s open food chain platform, was designed to create added value for all parties involved in the juice supply chain: from growers to processors, bottlers, brand owners, retailers and consumers, say the Foundation. JuicyChain supports a move towards a significant increase in availability of sustainable juice in the marketplace. All companies in the juice industry can join and share information about sustainable juice easily and efficiently. Consumers and other stakeholders will be able to examine provenance and sustainability data by scanning a unique QR code on a finished juice product.
The New Fork has developed the platform blueprint and are the JuicyChain Foundation’s IT Provider. This block-chain-based platform brings transparency to the efforts to increase the sustainability of juice in the industry. Coert Michielsen, CPO at Refresco says: “By teaming up with others we can move faster towards a common goal of more sustainable juice supply chains and promote the uptake of sustainable juice across the supply chain.” Refresco