Royal FrieslandCampina N.V. is investigating the sale of Riedel, market leader in the field of fruit juices and fruit drinks in the Netherlands. The brand portfolio of Riedel includes  Appelsientje, CoolBest, DubbelFrisss, Taksi and Extran. With the company now focusing on their dairy portfolio Roelof Joosten, CEO said: ‘We are investigating the sale of our fruit juices and fruit drinks activities. Since the early 1970’s, our fruit juices and fruit drinks manufacturer Riedel has developed itself to become market leader in ambient and chilled fruit juices and fruit drinks in the Netherlands. FrieslandCampina wants to ensure Riedel is best positioned to anticipate and respond to changing customer requirements and consumers habits. Therefore we believe it is important for Riedel to take the next step in its development.’