12th March 2017

Dabur’s Real Fruit Juice forced to change packaging due to gender discrimination

Following the refusal of a nine year old girl to drink their ‘Real’ fruit juice. Dabur, one of the biggest consumer goods manufacturing in India, has been forced to change the packaging. The juice was marketed as “Something that is good for your child should also make him smile”. Union minister of women and child development Maneka Gandhi asked Dabur to change its packaging and make it gender neutral, after receiving a complaint from the girl’s father. The company has also promised to make the necessary changes on the packaging of the fruit juice. 

By Caroline Calder News Share:

Leave a Reply