In spite of continued reports of slow retail consumption for 100% juices in the USA, particularly for orange juice, research by Fruit Juice Focus has shown that total juice imports have grown over the past year. While this could be due in part to lower domestic production, it is promising nonetheless and could herald the end to the long-standing decline in uptake.

Fruit juice concentrate

Table 1 – US imports of orange juice concentrate (FCOJ). The US imports the vast majority of its orange juice concentrate from just three countries, Mexico, Brazil and Costa Rica. Mexico has made significant advances in export volumes year on year with a 16% increase from 451225 tonnes during the period October 2015 to September 2016 up to 522712 tonnes for the corresponding period ending October 2016 to September 2017.

Conversely Costa Rica has seen a 20% downturn in trade with the US during the same period from 109710 tonnes to 87755 tonnes. Brazil’s market share remains fairly stable at just 4% down.

Smaller exporters to the US have also shown a reduction in their exports to the US with Belize down 48% for the period and Canada down 18%. Spain has entered the market but the volume of 5883 tonnes is too insignificant to allow any meaningful projections as to whether they will increase volumes in the future.

As a group the countries shown in this table, which account for almost all exports to the US, have increased their export volumes of FCOJ by 3% which is in line with global exports as a whole which have increased by 4%.

Table 2 – US imports of Apple juice concentrate (AJC). This data has been retracted (The Editor)

Table 3 – US imports of pineapple juice concentrate.  Global exports of pineapple juice concentrate have been falling and are down 11% year on year for the period analysed. This downturn is reflected in all the countries in the table bar one – the Philippines which bucked the trend with an increase of 10% up to 47054 tonnes. Of the remaining countries Thailand and Costa Rica suffered 19% and 17% falls respectively and Indonesia a 12% drop.

Fruit juice not-from-concentrate

Table 4 – US imports of orange juice not-from-concentrate (NFC OJ). Brazil, as would be expected is responsible for the majority of fresh orange juice imported into the US and continues to grow with an increase of 31% year on year from 225271 to 294927 tonnes. Mexico, with less than half Brazil’s volumes remains the only other significant player in this market having increased theirs by 53% year on year. Globally, exports of fresh orange juice to the US have shown a significant increase during the period – up by 38%.

Table 5 – US imports of apple juice not-from-concentrate (NFC).  The US imports most of its supplies of apple juice NFC from Canada, receiving 13064 tonnes for the period October 2016 to September 2017. This is nearly eight times the amount shipped into the US from its nearest competitor China. The other two exporting countries in the table, Germany and Mexico have been included to demonstrate the market dominance of Canada and as can be seen constitute a very small amount of the volumes traded.

Table 6 – US imports of pineapple juice not-from-concentrate (NFC).  Global exports to the US have risen threefold from 71190 to 95617 tonnes for the period October 2016 to September 2017 compared to the same period in the previous twelve months. With the exception of Thailand – who dropped by 38% – all the countries listed in the table have shown an increase in exports to the US for the period. In volume terms the Philippines made the most significant jump, up 95% year on year from 15637 tonnes to 29941 tonnes, closing the gap on Costa Rica who is the major player in fresh pineapple juice (NFC) exports.

Source: Customs trade data.

It is evident that there have been some problems over the past couple of years due to a lack of Valencia fruits, the shortages have been attributed to a combination of short crops and higher than usual demand from the Asian fresh market and this has resulted in higher prices of fruit and left insufficient supplies for the processors.

Fruit Juice Australia comments that production has been in steady decline for the past two years and forecasts for the 2017-18 crop indicate a further 5% reduction in the Valencia supply, with the total crop predicted to fall from 262 000 tonnes last season to 250 000 tonnes this season. They expect this supply shortfall combined with industry growth will mean demand will increase significantly into the future.

Recent conversations with Australian processors agreed that there is still an acute shortage of Valencia fruit for the processing sector and that this will continue for many years into the future while the industry responds by planting more trees. Producers add that rising material cost prices for juice processors over the past twelve months is not a short-term problem resulting in them having to pass these costs in part on to consumers.

Historically Australia has not experienced the need to import not from concentrate (NFC) juice due to plentiful supplies at home. But the poor fruit supply recently has created the need for much higher imports in 2017 (refer to graph 1)  with imports of nearly 2 million litres in May 2017 versus almost zero at the same point in the previous year. Australian imports of FCOJ amount to around 30 000 tonnes per year.

Orange juice consumption

Data on Australian orange juice consumption is notoriously difficult to obtain but figures received indicate that sales of juice from concentrate far outstrip sales of NFC (refer to graph 2) but reconstituted juice sales have declined by 27% over the past decade while NFC uptake has declined by 8% over the same period. NFC uptake is expected to remain strong for the rest of 2017. (see graph 3)

The fresh chilled market within Australian grocery has returned to growth, performing strongly with a compounded annual growth rate of 10.9% in value and 5.4% in volume in the first half of the year. Looking at chilled versus ambient the figures for moving annual domestic sales show chilled AUD551m ahead of ambient AUD447m. Research shows that Supermarkets are the most common place to buy packaged fruit juice in an average four-week period (5.1 million Australians purchase fruit juice at Supermarkets). Between June 2016 and August 2017, 6.6 million Australians reported drinking packaged fruit juice in any given seven days – up 25% from the year before which compared to other regions globally is a huge proportion of the population.  Golden Circle tops the table of the most widely consumed juices in any given week with supermarket own brands in second place and Berri and Daily Juice third and fourth respectively.

Taking an overview of the market the supply of FCOJ is not going to be a problem next season and pricing out of Brazil is predicted to remain stable in the medium term. The problems in Florida could mean higher volumes in fruit crush to NFC this season to meet the demands of the US market which is not necessarily good news for the Australian market – given the stable demand for NFC juice, another lacklustre Valencia crop and continued strong fresh fruit exports to Asia. Nevertheless, Australian consumers seem to be willing to pay for fresh premium juice so the answer could lay in increasing imports and raising prices at the retail level.

Sources: Global Data, Fruit Juice Australia, Roy Morgan Research

The Chinese fruit juice export market is dominated by the apple juice industry. The country’s capacity to produce apple juice concentrate (AJC) far outstrips demand and it has taken a long time for the industry to find a balance. Production of AJC in China is estimated at around 550 000 tonnes per year and the main export market is the USA.  

The moderate climate of the growing regions in China coupled with the variety of apples that are suitable for this climate means that China produces low acid or sweet apple concentrate. Apple growing regions further south or north, such as Argentina and Poland are able to produce higher acid supplies, which often commands higher prices.  

There has been talk of China emerging as a global supplier of orange concentrate in the past, but so far, this has not materialised.  

It must also be pointed out that domestic uptake of juice in China is increasing every year.  

EXPORTS 

Table 1. Apple juice concentrate (AJC). With imports averaging 50% of the world total over the past five years, the USA is by far the biggest consumer AJC exported by China. In fact the USA imports by volume total more than the other nine countries featured in this table combined.  Russia and Japan are a distant second and third in the table with around 20% of the USA’s total with Russia showing consistent consumption volumes for the period 2012 to 2016 and Japan recording a 21% drop for the same period. Exports to South Africa standing at 37597 tonnes in 2016 have increased markedly in the last two years (2014 to 2015) even improving on the volumes reported in 2013 of 32750 tonnes. Canada, Australia and Saudi Arabia have been consistent consumers over the past three years (2014 to 2016) with Germany and Turkey showing notable fluctuations over the same period. Chinese exports of AJC during the period recorded in the table have declined by approximately 13% with the countries listed importing 91% of these exports in 2016. 

IMPORTS 

Not-from-concentrate (NFC) imports 

Table 3.  China imports of fresh orange juice (NFC). Cyprus has been the largest exporter of fresh orange juice to China in recent years supplying over 40% of the countries imports in 2016 alone. In 2016 Cyprus reported record exports to China practically double the volumes supplied in 2015. Year on year 2016 versus 2015, all countries in this table showed an increase in exports to China with the exception of Australia who were down 15%. Notable increases include the United Kingdom (UK) which has shown a major uplift in volume shipped to China of 310% for the period. Spain, as would be expected, has been the second largest supplier for the last three years providing 20%, 12% and 11% of the total world exports or fresh orange juice to China in 2014, 2015 and 2016 respectively. The countries listed in the table provided 89% of China’s imports during 2016. China’s consumption of imported fresh orange juice has increased by 46% in 2016 against 2015 and a massive 385% up on 2012, that’s 9911 tonnes up from 2042 tonnes.  

Table 4.  China imports of fresh apple juice (NFC). As with fresh orange juice reported in table 3, Cyprus by far the biggest exporter of fresh apple juice to the Chinese market with a 46% share of the world’s exports to China. The Mediterranean producer’s exports have increased substantially year on year from just 206 tonnes in 2012 to 1584 tonnes in 2015 with a further jump of 54% in 2016 to 2443 tonnes. China’s imports of fresh apple juice from the UK also increased by a significant 94% in 2016 up by 499 tonnes against the 2015 figure of 96 tonnes. Greece and Spain continue to grow their exports into this market with increases of 94% and 79% respectively – 2016 versus 2015. China’s Imports of fresh apple juice from countries worldwide has been steadily increasing with 2016 volumes up 458% against 2012 and up 18% against 2015. The leading exporters to China listed in table 4 constitute 83% of the worlds trade with China.  

Table 5.  China imports of fresh pineapple juice (NFC).  In a very similar pattern to the trade in exports of fresh orange and apple juice to China, Cyprus is the country with the largest volumes of exports of fresh pineapple juice to China during the last five years, with an especially notable increase of 65% in 2016 against 2015.The combined volumes of the remaining nine countries listed here barely make up 38% of the Cypriot total of 2496 tonnes leaving Cyprus by far the biggest trader with China in fresh pineapple juice. The other most consistent exporter to China over the past five years has been Thailand in third place to the UK’s second who have entered the market from a very low base to record volumes of 251 tonnes of exports in 2015, up 249% on the previous year. Similarly, Costa Rica entered the market for China’s fresh pineapple juice imports in a big way in 2016 selling 146 tonnes against 29 tonnes the previous year and Italy remained a regular supplier of volumes averaging 124 tonnes over the three years 2014 to 2016. World trade with China has been on the increase from a low base of 605 tonnes in 2012 rising to 2647 tonnes in 2015 stepping up by 33% in 2016 to 2496 tonnes. The leading exporters featured in this table in 2016 were involved in 98% of the worlds trade with China in fresh pineapple juice. 

 Juice concentrate imports  

Table 6. China imports of orange juice concentrate (FCOJ). China imports the vast majority of its orange juice concentrate (FCOJ) from Brazil – 77% in 2016. The only other country that comes close to this is Israel with 19% for the same period. And even than Brazil exports nearly four times the volume to China than Israel. Of the remaining countries that are or have been exporting FCOJ into China in the past five years the Netherlands has remained one of the most consistent averaging 597 tonnes per year. China has ceased or greatly reduced imports of FCOJ from three countries that were at one time supplying reasonable volumes – these being Mexico who reached a peak in 2014 of 3733 tonnes, Costa Rica who peaked at 1969 tonnes in 2013 and the USA. 

Table 7. Imports of pineapple juice concentrate into China.  Thailand supplies 80% of China’s consumption of imported pineapple juice concentrate with 510 tonnes in 2016 and 408 tonnes in 2015. Indonesia was the only other significant player in the market when during the period 2012 to 2014 when they were shipping between 309 tonnes and 1633 tonnes at the high point in 2013. This has subsequently dropped away almost completely to just 22 tonnes in 2016. 100% of the worlds exports to China for pineapple juice concentrate are from the countries listed in table 7. 

Source: Customs trade data

A SYNOPSIS OF RECENTLY PUBLISHED AND FORTHCOMING FRUIT JUICE INDUSTRY MARKET REPORTS, BOOKS AND RESEARCH.

Juice Concentrate Market Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025

According to this recently published market report published by Transparency Market Research, the global juice concentrate market was valued in terms of revenue at USD 89.56 billion in 2016 and is anticipated to reach USD 117.89 billion by 2025, at a CAGR of 3.4% from 2017 to 2025.

In the report, the global juice concentrate market has been segmented into fruit juice concentrate and vegetable juice concentrate and then further segmented to include clear concentrate, frozen concentrate and powdered concentrate. The distribution channels are reviewed and split by online and offline, with the offline distribution channel segmented into supermarkets and hypermarkets, department stores and others. The report also looks at the market based on applications for juice concentrate such as beverages, soups and sauces, dairy products, bakery products, confectionery products and others. Geographically, regions that are considered in the study include Asia Pacific, North America, Europe, Latin America and Middle East and Africa. This market has been tracked on the basis of revenue where data is provided in USD billion along with the respective CAGR both on global as well as regional basis for the forecast period of 2017-2025.

Leading players in the global Juice concentrate market featured in the report include Archer Daniels Midland Co. (U.S.), Ingredion Incorporated (U.S.), Dohler Company (Germany), SkyPeople Fruit Juice Inc. (China), AGRANA Group (Austria), Diana Food (France), Sunopta Inc. (Canda), SVZ International B.V. (Netherlands), Kanegrade Limited (UK) and The Ciatti Company (U.S.) among others.

Publisher: Transparency Market Research

www.transparencymarketresearch.com/juice-concentrates-market

Publication date: July 2017

Global Fruit Juice and Vegetable Juice Industry 2017 Market Research Report

This report looks at the value of the global fruit juice and vegetable juice market in 2016, projects what it is expected to reach by the end of 2022 and assesses the CAGR growth rate % between 2016 and 2022. Segmented into several key geographical regions the report covers production, consumption, revenue (million USD), market share and the growth rate of fruit juice and vegetable juice in these regions during the period from 2012 to 2022 (forecast). These regions are North America, Europe, China, Japan, Southeast Asia and India.

The report analyses competition across the top manufacturers looking at production, price, revenue (value) and market share for each manufacturer split into natural fruit juices and concentrated juice. The manufacturers featured include Pepsi Co, Del Monte Foods Corporation, The Coca- Cola Company, Ocean Spray Cranberries, Welch Foods and Mott, Nestle.

This report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate of fruit juice and vegetable juice for each application, including on-line sales, supermarket sales, and retails sales.

Publisher: QYR Food & Beverages Research Center     www.qyresearchglobal.com

Publication date: September 2017

Juice Packaging Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024

Juice packaging is intended to provide support, protection from external environmental elements and tamper resistance and is the most competitive segment in the global beverage packing industry and as a result of the emerging consumption of vegetable and fruit juice, the worldwide market for juice packaging is probably going to witness strong growth in future. The key trend prevailing in this market is the increased application of sustainable packaging with the upsurge in the juice packaging using biomaterials and environment friendly products which is likely to create many opportunities. Likewise, innovations concerning next generation packaging along with increased preference for pure juices other than preservative juices will add to the demand for the juice packaging.

The report looks at the market on the basis of packaging type, technology type, opening type and geography. Packaging type is segmented into flexible and rigid juice packaging with flexible juice packaging split into stand up pouch and Bag-In-Box (BIB) packaging and rigid juice packaging sectioned into cartons, cans and bottles. The report then looks at the aseptic filling, hot filling and blow-fill-sealing processes. Further analysis looks at opening type such as lid type, straw hole opening and clip opening. Geographically, the research covers the Middle-East and Africa (MEA), North America, Asia Pacific (APAC), Europe and Latin America.

Publisher: Transparency Market Research

www.transparencymarketresearch.com/juice-packaging-market

Publication date: Autumn 2017

Fruit Juices

Fruits Juices is the first and only comprehensive resource to look at the full scope of fruit juices from a scientific perspective. The book focuses not only on the traditional ways to extract and preserve juices, but also the latest novel processes that can be exploited industrially, how concentrations of key components alter the product, and methods for analysis for both safety and consumer acceptability. Written by a team of global experts, this book provides important insights for professionals in industrial and academic research as well as in production facilities.

Publisher: Elsevier Science and Technology    Publication Date: October 2017

China: Fruit And Vegetable Juices – Market Report – Analysis and Forecast to 2025

The report provides an in-depth analysis of the fruit and vegetable juice market in China. It presents the latest data of the market size and volume, exports and imports, price dynamics and turnover in the industry. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forecasts illustrate how the market will be transformed in the medium term. Report coverage includes:Fruit and vegetable juice market size and value in China; Volume and dynamics of fruit and vegetable juice production in China; Volume and dynamics of exports/imports; Producer prices, import/export prices for fruit and vegetable juice; Fruit and vegetable juice market trends, drivers and restraints; Forecast of the market dynamics in the medium term; Per capita consumption of fruit and vegetable juice in China

Publisher:  IndexBox Marketing Ltd.       www.indexbox.co.uk    Publication date:  September 2017

Global Cold Pressed Juices Market 2017-2021

Cold-pressed juices are juices that are extracted from fruits and vegetables using a hydraulic press instead of a centrifugal press. Cold-pressed juices contain more vitamins, minerals, and enzymes than juices extracted using a centrifugal press. This is because centrifugal pressing can result in overheating and oxidization of the juice, which can result in nutrient loss. Cold-pressed juices are becoming more prominent among consumers who are health-conscious and demanding healthier juice drinks. The analysts forecast the global cold pressed juices market to grow at a CAGR of 8.28% during the period 2017-2021.

The report covers the present scenario and the growth prospects of the global cold pressed juices market for 2017-2021. To calculate the market size, the report considers the sale of cold pressed juices to individual consumers. The market is divided into the following segments based on geography:  Americas, APAC and EMEA

Publisher:  TechNavio       www.technavio.com   Publication date: May 2017

Fruit Juices World Report

This report is a comprehensive and far reaching report on Fruit Juices and it provides vital data to business, financial, commercial and government analysts. The Fruit Juices Global Report provides data on the net market for the Products and Services covered in each of 100 countries. The Products and Services covered (Fruit Juices) are classified by the 5-Digit United States Commerce Department Major Product Codes and each Product and Services is then further defined and analyzed by each 6 to 10-Digit United States Commerce Department Product Codes.

The Fruit Juices World Report gives Market Consumption / Products / Services for 100 countries by 6 to 10-Digit NAICS Product Codes by Time series: 2009- 2016 and Forecasts 2017- 2024. Fruit juices covered include: orange, grapefruit, apple, tomato, pineapple, grape, miscellaneous other juices

Publisher:  PureData      www.datagroup.org    Publication date: September 2017