UK    Marketed as healthier alternatives to sugary soft/sports drinks with similar functional and hydration benefits as coconut water, both are 100% natural, not from concentrate and with no sugar added.

Ashil Vaghela, creator and co-founder of Water Works commented: “We are excited to be joining the growing Natural Hydration sector and decided to start with Watermelon Water and Prickly Pear Cactus thanks to the agreeable flavour profiles and functional benefits that these super-fruits offer. Having a range that extends beyond just the one ingredient is important to us as it helps create that billboard effect on shelf. It also gives us access to several markets and most importantly, helps us remain relevant should trends/tastes change. We plan to follow up with exciting NPD soon.

Our goal for the rest of 2017 is to raise our profile and secure an important retail listing in the UK. Thanks to the category building efforts that have been made by our friends over at whatamelon and True Nopal, we are confident that buyers will soon be amenable to the idea of listing us alongside our competitors, especially given the steps we have taken to differentiate our products from theirs.”

Source: Food and Drink Innovation Network