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2nd January 2017

Indian fruit juice maker Manpasand Beverages recruits actress Taapsee Pannu as brand ambassador for its ‘Fruits Up’ brand

Manpasand’s ‘Fruits Up’ brand comprises premium fruit juices in a range of flavours including orange, apple, guava, litchi, mango and mixed fruit. In addition the company have launched into the coconut water sector with their new brand ‘Coco Sip’.

Taapsee, who has worked in Hindi movies (Baby, Pink) and the southern film industry, will gel very well with the ‘Fruits Up’ brand as both are emerging stars in their own way, said Dhirendra Singh, Chairman and Managing Director, in a statement. ‘Fruits Up’ will soon start TVC, ATL, BTL and digital campaigns featuring Taapsee who has earned critical and commercial acclaim with her remarkable roles in films, he added.

According to the Hindu Business Line Manpasand’s net sales were INRs. 556 core in FY2016 and is the only pure play company in this sector in the Indian market. Its primary focus is on mango fruit, the leading flavour for juice drinks in India. With ‘Fruits Up’, the company plans to capture part of the estimated INRs. 25,000 core fruit juice market in India.

Source www.thehindubusinessline.com

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