• 29 Sep
    Serbia – A burst of flavours from every corner

    Serbia – A burst of flavours from every corner

     

    Juice specialist Remer Lane reports for FJF on the world of juice according to Serbia with insights into the unique fruits and flavours that make for award-winning juices.

    Friday morning, August 28, 2020, I turned the cap on the Life Premium Sour Cherry Juice. The aroma of the Oblacinska Cherry immediately stimulated a memory that carried me 17-years back in time to Serbia. I was sitting in a cafe on Lake Palic in Subotica. There, over 4 bottles of an exceptional Pannonian dry white wine, I outlined a strategy, debated, challenged, and cajoled the CEO of Fresh & Co Juice company to put Raspberries in a bottle. Within 3-years Coca-Cola Hellenic Bottling had acquired the company. Over the three preceding years, that 100% Raspberry Juice had been awarded the World’s Most Innovative Juice at the World Juice Conference in 2004 and millions of bottles were in stores and cafes across Europe and in the US.

    Next Juice was a synonym for a vibrancy of change and innovation sweeping the former Yugoslav Republic, and the re-opening of a hidden market of amazing fruits bred exclusively to produce some of the world’s finest juices. The Willamette Raspberry, The Stanley Plum, the Oblacinska Cherry and Senga Sengana Strawberry are well known fruit varieties, offering the highest flavour, colour and dry matter solids over any other processing fruits. There is a reason Serbia is the largest exporter of frozen raspberries in the world.

    At the first taste, the burst of cherries overwhelmed my senses. The small particulates of fruit provided a texture as if fresh pressed in the kitchen. Naturalness truly represents the best a juice should be for all consumers.

    My reminiscing continued… It’s now 2008 and I’m hiking along the trails of Mt. Kaopanik in Southern Serbia. Vaso Lekic, a food purist for all that’s natural and healthy, has launched a new product line called Terra Organica. As we walk the surroundings of his processing plant, we can smell the smoke from grilling peppers that will soon be stripped and stewed into a delicacy of roasted red peppers spread called Ajvar. Vaso wants to do more and he believes the wild organic fruits of Southern Serbia offer some amazing potential. He casually picks a wild strawberry from the hillside and looks at me in wonderment. This is his next product.

    Without delay, he’s organized the local population surrounding the mountain to collect the fruit, preserve the environment and assure a future sustainable crop. The fruit was pressed in his mountainside kitchen and so was born Terra Organica’s Wild Strawberry Juice and Serbia’s second World Juice Innovation Award.

    Today, Serbia has the largest juice company in Southeastern Europe Nectar-Fructal with full vertical integration from field to consumer. There are up to 12 fruit juice processing plants in the country with exports exceeding USD50 million. Austria and Germany are the key importers by value with Raspberry, Sour Cherry and Apple as the leading exported concentrates with an expectation that Blueberry will soon be in the mix due to a significant surge in plantings. The juice this country produces is traditional, colourful and filled with flavour, it’s the naturalness and purity that truly represents what juice should be.

    I’ve just returned from my most recent visit to Serbia, two weeks of social distanced meetings and masks to learn more about the current state of industry in the country. I am further convinced that the quality of fruit that this small country produces is truly some of the finest in the world. Such a pleasant alternative to global politics and the pandemic.

    As I finish my Sour Cherry Juice, I wonder, is this the next winner? Will this Sour Cherry be the next to take home the recognition of being one of the best juices in the world? It is for me…

    Remer Lane is an international investment banker with Heritage Capital Group / Oaklins based in Savannah, GA. He has spent the last 35 years working with the food and juice industries playing a number or roles from field production to processing to offering a product to the final consumer.

     

     

     

    By Caroline Calder Features
  • 14 Sep
    US – Ruling on cranberry health claims

    US – Ruling on cranberry health claims

    The US Food and Drug Administration announced recently in a letter of enforcement discretion that it does not intend to object to the use of certain qualified health claims regarding consuming certain cranberry products and a reduced risk of recurrent urinary tract infection (UTI) in healthy women.

    The FDA responded to a health claim petition submitted on behalf of Ocean Spray Cranberries, Inc. The petition requested that the FDA authorize a health claim regarding the relationship between the consumption of cranberry products and the reduced risk of recurrent urinary tract infection (UTI) in healthy women. A health claim characterizes the relationship between a substance and a disease or health-related condition.

    After reviewing the petition and other evidence related to the proposed health claim, the FDA determined that the scientific evidence supporting the claim did not meet the ‘significant scientific agreement’ standard required for an authorized health claim, and the petitioner agreed to have the petition evaluated as a qualified health claim petition.

    Based on the FDA’s review, the agency concluded that there is limited and inconsistent credible scientific evidence to support a qualified health claim for the consumption of cranberry juice beverages and limited credible scientific evidence to support a qualified health claim for the consumption of cranberry dietary supplements and a reduced risk of recurrent UTI in healthy women. Specifically, the FDA intends to exercise its enforcement discretion regarding claims for the association between consumption of cranberry juice beverages containing at least 27% cranberry juice (most commercially available cranberry cocktails contain this amount) and cranberry dietary supplements containing at least 500 milligrams (mg) of cranberry fruit powder (100% fruit) and a reduced risk of recurrent UTI. The claims do not include other conventional foods or food products made from or containing cranberries, such as dried cranberries or cranberry sauce.

    The following qualified health claims are included in the FDA’s letter of enforcement discretion:

    For cranberry juice beverages
    • “Limited and inconsistent scientific evidence shows that by consuming one serving (8 oz) each day of a cranberry juice beverage, healthy women who have had a urinary tract infection (UTI) may reduce their risk of recurrent UTI.”
    • “Consuming one serving (8 oz) each day of a cranberry juice beverage may help reduce the risk of recurrent urinary tract infection (UTI) in healthy women. FDA has concluded that the scientific evidence supporting this claim is limited and inconsistent.”
    • “Consuming one serving (8 oz) each day of [this identified cranberry juice beverage] may help reduce the risk of recurrent urinary tract infection (UTI) in healthy women. FDA has concluded that the scientific evidence supporting this claim is limited and inconsistent.”
    For More Information FDA

    By Caroline Calder News
  • 14 Sep
    Global – PepsiCo pilots invisible digital watermark

    Global – PepsiCo pilots invisible digital watermark

    PepsiCo is trialling products encoded with invisible digital watermarks for more effective recycling, say the company. The technology is seen as something that will revolutionise mechanical sorting. The beverage giant and other packaging stakeholders are evaluating how to industrialize this solution for a more streamlined waste stream in the EU. They note that watermarks can be used in consumer engagement, supply chain visibility and retail operations.

    “This technology has the potential to make life simpler for consumers because they will not have to separate their packaging and worry about which plastic polymer is which. Instead, through this trial, our product packaging will be encoded with these invisible digital watermarks, which contain information about the manufacturer, product, material type and whether the packaging is food safe,” Gareth Callan, PepsiCo’s Holy Grail Project Lead commented. “When scanned by a high resolution camera on a waste sorting line, this information helps to sort the packaging into the right stream – meaning more high quality material can be recycled, more efficiently.”

    The project ‘HolyGrail 2.0’ is steered by PepsiCo together with more than 85 companies and organizations, led by the European Brands Association (AIM). The consortium aims to launch an industrial pilot to prove the viability of digital watermarks technologies. FoodIngredientsFirst

    By Caroline Calder News
  • 14 Sep
    Iran – Over USD38m worth of juice exported in four months

    Iran – Over USD38m worth of juice exported in four months

    Iran exported nearly 48,000 tonnes of fruit juice valued at USD38.107 million to other countries in the first four months of the current Iranian calendar year (March 20-July 21), the spokesman of the Islamic Republic of Iran Customs Administration (IRICA) announced.

    As reported by IRNA, the exported products included fruit juices, mixtures of juice with vegetables, fruit extracts, fruit juice essential oils, non-alcoholic beverages, concentrated fruit juices, citrus juices including oranges, grapefruits, grape juice, apple juice, and pineapple juice, according to Ruhollah Latifi.

    More than 35 countries were the destination for the Iranian juice exports, including Germany, Pakistan, Afghanistan, Maldives, Australia, Canada, Switzerland, the Netherlands, Turkey, Pakistan, New Zealand, Russia, Norway, Turkey, and Kuwait.

    According to Latifi, Pakistan with more than USD9.665 million worth of imports stood in the first place among the top export destinations, followed by Turkey with more USD6.525 million, and Afghanistan with USD6.151 million. As reported, Iran also imported 2,111 tonnes of the mentioned products worth over USD2.101 million during the said four months.

    Turkey, Brazil, Belgium, UAE, Spain, Thailand, India, and Italy were the main exporters to Iran in the mentioned period. Thailand was the top juice exporter to Iran with 1,007 tonnes of pineapple juice and condensed pineapple juice worth USD2.106 sent to the Islamic country. TehranTimes

    By Caroline Calder News
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