USA 7-Eleven – the largest convenience store chain in the US has launched a range of private label organic cold-pressed juices as part of the group’s ongoing plans to improve its food and beverage offerings in 2018. The juices which are USDA-certified, form part of the chain’s 7-Select GO!Smart line of better-for-you products and the 14-ounce bottles have been priced to sell at less than USD3.00 in an attempt to undercut juice and smoothie bars.
As well as being organic, the juices claim to contain certified fair trade, Non-GMO Project verified, 100-percent fruit and vegetable juice, not from concentrate, with no additives and no added sugar.
The four juices launched so far are Clean & Green (made with kale, cucumber, apple, spinach, mint, celery, lime, and parsley), Tropical Glow (made with pineapple, orange, banana, apple, mango, passionfruit, and coconut water) Berry & Bright (made with tart cherry, carrot, blackberry, pomegranate, bilberry, cranberry, and acai) and Restoration Red (tomato, tart cherry, beet, strawberry, apple, and lime).
“When you compare this new line of 7-Select GO!Smart cold-pressed juices head-to-head with nationally recognized premium juice brands, well, there is no comparison,” Tim Cogil, 7-Eleven director of new product development, said in a statement. “Ours are organic and cold-pressed, without additives and not from concentrate. Typically, this level of quality is only found at juice and smoothie restaurants.”