• 11 Sep
    Coca-Cola plan growth of juice business in India

    Coca-Cola plan growth of juice business in India

    INDIA. Coca-Cola are planning on making India its third largest global market where at the moment the country trails the US, Mexico, China, Brazil and Japan in sixth place. The company sees its growth in India as coming from its portfolio of juice and juice drinks and carbonated drinks with juice products. To this end Coca-Cola are investing close to USD800 Million between now and 2022 in procuring processed fruit pulp and fruit concentrate for these juice products. At present Dabur with their Real juices dominate India‘s packaged juices market with more than 50% of the sector in value and volume terms, ahead of the Tropicana brand from PepsiCo. Other companies growing in this space with their locally produced drinks are ITC’s B-Natural and Paper Boat.

    Source: Livemint

    By Caroline Calder News
  • 11 Sep
    Orange juice on tap

    Orange juice on tap

    JAPAN. A refreshment outlet called the Orange Bar at Japans Matsuyama airport is now selling freshly squeezed orange juice from a unique faucet at around USD3.00 per glass.  With an increase in people using the airport in the Ehime Prefecture this autumn due to the forthcoming National Sports Festival the Orange Bar hope that they are on to a winner.  “We are hoping (the shop) prompts more people to try out the specialty of Ehime,” an airport official said.

    Source: japantimes.co.jp; Fresh Plaza

    By Caroline Calder News
  • 04 Sep
    25 staff laid off as the maker of the Juicero Press winds up the business.

    25 staff laid off as the maker of the Juicero Press winds up the business.

    The start-up company that introduced the Juicero Press and Produce Packs aimed at enabling consumers to produce their own juices at home or in the office issued a statement saying that they would be suspending sales, would offer full refunds to customers who bought the Press and would be laying off 25 staff. The Juicer Press system suffered difficulties from the outset. Considered to be too highly priced at USD400 the machine soon lost credibility with the market when it was discovered that instead of putting the special Juicero bag of pre-cut fruit through the machine consumers could just as easily squeeze the juice out of the bag by hand and more quickly. This led to the product and the company facing ridicule on social media channels.

    Source: Mail Online

    By Caroline Calder News
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