• 04 Sep
    25 staff laid off as the maker of the Juicero Press winds up the business.

    25 staff laid off as the maker of the Juicero Press winds up the business.

    The start-up company that introduced the Juicero Press and Produce Packs aimed at enabling consumers to produce their own juices at home or in the office issued a statement saying that they would be suspending sales, would offer full refunds to customers who bought the Press and would be laying off 25 staff. The Juicer Press system suffered difficulties from the outset. Considered to be too highly priced at USD400 the machine soon lost credibility with the market when it was discovered that instead of putting the special Juicero bag of pre-cut fruit through the machine consumers could just as easily squeeze the juice out of the bag by hand and more quickly. This led to the product and the company facing ridicule on social media channels.

    Source: Mail Online

    By Caroline Calder News
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