• 13 Sep
    Enjoy one superfruit at a time – the new simplified juice experience

    Enjoy one superfruit at a time – the new simplified juice experience

    USA.   New juice brand ZAVU brings the next, hottest organic superfruit juices to the US market with a back-to-basics approach, offering one superfruit at a time. Promising a simplified juice experience ZAVU lets juice lovers fully relish and absorb the flavour of one exotic fruit at a time and have introduced the relatively undiscovered tastes of Caju, Acerola, and Cupuaçu. Bold and uniquely flavoured, these fruits are staples of traditional Brazilian cuisine going back over the centuries. When blended with organic sweeteners, they create juices that are pure, healthy, certified organic and tropical in taste.

    Caju grows on cashew trees in the Northeast Coast of Brazil and is usually discarded in the nut-harvesting process. Acerola is a cherry-like fruit that grows abundantly in the dry, arid climate of north-eastern Brazil. Cupuaçu found in the Amazon rainforest, is a creamy, sweet fruit with a hint of chocolate and is a relative of the cocoa family.
    Source: Bevnet

    By Caroline Calder News
  • 12 Sep
    Dreyfus looking to strengthen Brazil juice assets through possible joint ventures

    Dreyfus looking to strengthen Brazil juice assets through possible joint ventures

    BRAZIL.   Despite rumours to the contrary in the Brazilian press, Louis Dreyfus Co is not looking to sell its Brazilian juice operations says Murilo Parada, the recently appointed CEO for juice and the Dreyfus unit in Brazil.

    “Dreyfus is open to partnerships, upstream and downstream in the juice sector, but we are not selling the plants,” said Parada, who is reported to be interested in tie-ups with local bottlers.

    Parada said the company had decided to strengthen juice production in Brazil, reducing its presence in the United States due to falling fruit production in Florida. The company has four juice processing plants in Brazil, the world’s largest orange juice exporter, and one port terminal for juice loadings.

    Source: Reuters

    By Caroline Calder News
  • 11 Sep
    Research reveals US consumer’s juice preferences

    Research reveals US consumer’s juice preferences

    USA.  A new study on consumer’s behaviour, usage and attitude towards fruit juice was released in September by Comax Flavours and conducted in February 2017 across 500 people in the US amongst the 18-70 plus age group. Half of those contacted were parents of children between the ages of 1 to 17 years old. “Because health and wellness is a popular topic and juice has a natural healthy halo, Comax wanted to explore juice consumption habits and usage among the general population,” states Catherine Armstrong, Vice President of Corporate Communications for Comax Flavors.

    Highlights of the report reveal:  Flavour is the number one driver of juice purchases among adults and parents of children aged 1-17 years old with just over half of respondents citing it as the most important attribute, whilst 45% of this group cite “All Natural” as the second most important attribute driving juice purchases.  Orange juice was reported to be the number one flavour consumed by both adults and children with 70% of adults and 71% of children consuming orange juice. Among adults who drink orange juice, 58% prefer pulp compared to 42% no pulp. Gen Z, born 1996 and later, (63%) are the heaviest drinkers of Tropical juice while half of all 3-17-year-old children drink Tropical juice.

    Source: Food Ingredients/Comax

    By Caroline Calder News
  • 11 Sep
    Manpasand Beverages forms alliance with Parle Products

    Manpasand Beverages forms alliance with Parle Products

    INDIA.  Manpasand Beverages, India’s leading manufacturer of fruit juices has joined forces with Parle Products one of the country’s major biscuit brands, ‘Parle G’, to form a unique partnership.  Manpasand Beverages will enjoy the benefits of a direct route into more than 4.5 million outlets across India for its leading brand ‘Mango Sip’. The plan is that both companies will promote each-others brands into their respective markets growing market share across the beverage, snacks and biscuits sectors.

    Chairman and Managing Director of Manpasand Beverages Ltd, Dhirendra Singh said, “The core strength of Manpasand Beverages has been the company’s strong distribution network in all parts of India. We have embarked on a path to create innovative beverages for the masses, which are not only affordable but also nutritious. Given this ethos, Parle Products emerges as a natural partner as they have a strong distribution network across the country and also a diversified product portfolio that caters to all types of consumers”. Singh adds that they “look forward to creating a formidable synergy in the FMCG sector.”

    Source: Progressive Grocer India

    By Caroline Calder News
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