According to the Florida Department of Citrus (FDOC), sales of 100% orange juice continue to show promising results. In the 4-week period ending Aug. 1, average year-over-year sales of total OJ increased 21% with 32.64 million equivalent gallons sold, per the latest Nielsen retail sales report. Sales of not-from-concentrate (NFC) OJ increased 27% for the period.
Additionally, total OJ sales for the season beginning October 2019 are up by 12%. The increase in volume movement season-to-date is roughly equivalent to about 7 million grower boxes. The increase in NFC volume sold at retail captured by Nielsen is roughly equivalent to 4.3 million grower boxes.
Total grapefruit juice sales were up by 4% for the season.
In July, the FDOC launched its 2020-21 e-commerce campaign to drive sales of 100% orange juice through online retailers, with a shift to focus specifically on NFC OJ. To date, the campaign has driven more than USD1.06 million in attributed sales and 41.3 million impressions at a return on ad spend of USD5.19.
In other FDOC news, Woman’s World and VeryWell Health published articles highlighting the FDOC-funded heart health study that showed 100% orange juice and hesperidin may help to lower blood pressure. Further promotion of the study and the benefits of hesperidin are ongoing. Source: Florida Department of Citrus & Citrus Industry Magazine