As the globe marks World Diabetes Day, the founder of a juice company claims he has found a successful way to remove 87% of sugar from fruit juice.
Eran Blachinsky, founder and CEO of Better Juice, has come up with innovative technology that provides new options for people wanting to drink healthier beverages.
In the current food environment, it is very easy for consumers to take in too much sugar, especially from sugary drinks. According to the World Health Organization (WHO) the over-consumption of sugar is a major contributor to obesity, diabetes and tooth decay.
WHO guidelines recommend that, to prevent obesity and tooth decay, adults and children should reduce their consumption of free sugars to less than 10% of their daily energy intake (equivalent to around 12 teaspoons of table sugar for adults). The guidelines further suggest reducing sugar intake to below six teaspoons of table sugar for adults for additional health benefits.
In curbing the sugar intake and fighting diabetes and other related diseases caused by sugary drinks and juices, food-tech start-up company Better Juice has developed a way to reduce sugar in naturally occurring products like fruit juice.