6th February 2017

Fruit juice concentrate maker Rasna has eyes on the evening snack space for kids

INDIA: With the company aiming to focus on the niche sweet snack category, Rasna Chairman and MD Piruz Khambatta explained: “There is a huge opportunity for Indian food product companies in the kids-back-from-school segment. We are trying to work on new products in the evening space. In our ads and our products, we are trying to take the evening snack proposition,” Almost 70 per cent of Rasna’s sales is achieved in summer and the company will be changing the packaging for its ready-to-drink brand Ju-C and introducing three new flavours to the brand during its peak season. Source The Hindu Business Line/Press Trust of India.


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