Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, leverages its deep scientific knowledge of the cacaofruit and the fruit’s supportive health effect, by presenting the first nutraceutical fruit drink. The new cacaofruit elixir – made from 100% pure cacaofruit – has a zesty fruity taste. By unlocking the power of science, the elixir is uniquely crafted to preserve the nutrients of the cacaofruit.

The cacaofruit naturally contains the required amount of flavanols to optimize the blood flow across the entire body. It is a good source of iron, magnesium and potassium. Besides the 100% pure cacaofruit elixir, combinations with herbs and other fruits can be explored to enrich the range with beautiful taste combinations and additional nutrients. The nutraceutical fruit drink contributes to personal as well environmental health. Since it upcycles the whole cacaofruit, ‘Elix’ positively impacts nature and communities, said a spokesperson.

“The COVID-19 pandemic accelerated consumers’ interest in their own health as well as in the health of their environment. The introduction of this new category of nutraceutical fruit drinks is another proof point of how Barry Callebaut, through its innovation capabilities and its profound knowledge of the cacaofruit, is able to cater to evolving consumer trends.” Commented Peter Boone, CEO of Barry Callebaut Group.

Composed of almost 20,000 different types of molecules, the seed of the cacaofruit is one of the most complex food substances on earth. The R&D behind the cacaofruit elixir ‘Elix’ took Barry Callebaut more than 15 years. In addition, there is data available from more than 100 human clinical studies which provide sound scientific proof of the health effects of the cacaofruit flavanols.

Barry-Callebaut