COLDPRESS: The leading high-pressured processed (HPP) juices drinks brand will take its HPP expertise into the soft drinks market with the launch of a range of ‘stripped back soft drinks’ made with sparkling water. Two flavours will initially be available, one being strawberry, apple and watermelon and the other raspberry, pineapple, apple and pear.

Coldpress founder Andrew Gibb said: “It hasn’t been easy sitting on the sidelines, knowing that the common sense thinking we’ve fostered in premium juices could also ignite a significant soft drinks category reboot. Watermelons, pineapples, strawberries and pears are all refreshing and flavourful ingredients that we believe will benefit more from a discreet sparkling water backdrop than having their hard-earned taste notes and nutritional goodness boiled off by traditional pasteurisation techniques.”

HPP retains the nutrition profile of fruit juices by sterilising them at a lower temperature. Source: FoodBev Media