News

15th May 2017

Coca-Cola sells Appletiser shares to black-owned company 

SOUTH AFRICA

As part of a merger agreement with SABMiller. Coca-Cola Beverages South Africa (CCBSA) has sold a 17.5% stake in Appletizer, the carbonated fruit juice brand to investment holding company African Pioneer Group (APG). The merger conditions required it should sell 20% of Appletiser to a black economic empowerment holding, CCBSA also sold a 4% stake to a manager at CCBSA.

The agreement now gives 20 brands to Coke including Appletiser, whose fruit juice concentrate is sourced from South African producers. APG is a holding company with interests in fishing, gaming, beverages and mining, engineering and energy. Source: Sunday World, South Africa

By Caroline Calder News Share:

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